Web3 Marketer • Blockchain Champion • Cryptoartist
I am an artist at heart and a marketer by trade. I have been a trailblazer in the world of branding and business growth for over two decades. I am now on a mission to bridge the gap between traditional marketing and the revolutionary world of Web3.
My goal is to empower individuals and organizations to harness the full potential of blockchain technology and to educate others on its incredible capabilities.
When I am not busy flexing my artistic muscles or driving business success, you can find me doting on my grandson (yes, I have a grandson, and no, I’m not that old).
My passions also include practicing yoga, with aspirations of becoming an instructor, immersing myself in music and live performances, and advocating for social reform and wealth redistribution for a more just and equitable world.
Professional Journey
Aug 2020 – present
Web3 Marketing Expert
Leveraging my extensive experience in marketing, I am utilizing my personal brand and social media presence to educate and inform the public about the advantages of Web3, NFTs, and decentralization. Continuously expanding my audience and reach through targeted content and engagement strategies.
Jan 2019 to present
University Marketing Director
I know a spot I love full well where I take great pride in being able to make a meaningful impact. Marketing the university is not just a job for me, it’s a true calling.
Aug 2010 – Dec 2018
International Marketing Director
Achieved significant growth and expansion in 13 Latin American and Caribbean markets through strategic brand positioning initiatives.
May 2015
Master of Business Administration
Graduated with honors, specializing in strategic marketing management and non-profit marketing.
Jan 2005 – Aug 2010
Senior Art Director
Led a full-service agency with a focus on innovation and strategic leadership.
Sep 2000 – Jan 2005
Art Director
Gained hands-on experience in the business of marketing through managing campaigns for non-profit, retail and property management clients.
June 1999 – Sep 2000
Senior Graphic Designer
Successfully increased the outreach and strengthened the brand reputation of local business through targeted marketing strategies.
May 1999
Bachelor of Arts
Obtained my degree in graphic design and photography at a time when the industry was still in its early stages, with an emphasis on mastering Adobe software.