Fostering customer engagement is vital in establishing long-lasting connections with clients. My tenure at Payless saw a strong emphasis on social marketing and local influencer programs, aimed at creating a truly engaging experience for our consumers. We made a significant investment in our social marketing budget, increasing it by 40%, and implemented online-only promotions such as exclusive discounts and rewards to attract engagement. Our goal was to achieve a 70% annual growth in our fan base, which we exceeded in just six months, resulting in Payless becoming the #2 retail Facebook page in Latin America with over 5 million followers. By actively engaging with our customers, we were able to cultivate a devoted and loyal fan base, resulting in increased sales and growth for the brand.